I find this string of rapidly expanding burrito joints pretty amazing. Chipotle, you're my idol! Here's why: they sit triumphantly at the crossroads between seemingly conflicting parts of our food culture, delivering us an option that solves many problems at once. This is the culinary conundrum boiled down to its essence:
- Healthy restaurant food (desirable) is relatively expensive (undesirable).
- Restaurant food that is served fast (desirable) is largely unhealthy (undesirable).
- Restaurant food that is inexpensive (desirable) is largely unhealthy (undesirable).
- Healthy and tasty home-cooked meals (desirable) are time-consuming and require skill to prepare (undesirable).
Now obviously there are a bunch of other factors in play, but this is the bare-bones dilemma that many of us face when deciding what our "face stuffing" will have in it. And I should say hefty bones dilemma, because chaotic jobs and home lives combined with money woes make speed and cost the driving forcing for many of us when choosing food... so we drive directly to the closest McDonald's (who, FYI, used to own the majority of Chipotle stock... how bout that for a plot twist?).
So how does Chipotle help guide us out of the Bermuda Food Triangle? For around $7, you can walk away with a meal that is healthy, served fast, inexpensive, and tasty. With their naturally-raised, antibiotic-free animal products and lightning fast food preparers, they give people a great burrito (or chicken burrito bowl if you're following the latest Chipotle craze) in just a few minutes. The restaurant itself has a trendy and stylish, yet casual feel. So how do they make their profit? Because they lower their prices and use simple, yet elegant systems to deliver a few quality options, they are able to satisfy the needs of a large portion of the population. These satisfied folks come back and bring their friends and... presto, you've got people putting individual drops into the Chipotle money bucket, but instead of a leaky faucet rate of drops, you've got a torrential downpour of drops coming in!
So what does this have to do with community acupuncture? We use our simple, yet effective systems of acupuncture that involve mostly arm and leg points to meet the health needs of a large percentage of folks out there. And because we don't charge an arm and a leg, you can run out and tell your friends about how awesome community acupuncture is! It is healthy, served fast, inexpensive, and... well not really tasty, but definitely relaxing, mind-clearing, and ailment-healing.